init

2025-03-05 14:02:29 +09:00
commit 247a7808d3
357 changed files with 161196 additions and 0 deletions
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+<?php
+namespace App\Libraries;
+
+class Calc {
+
+	public static function cpc($spend, $inline_link_clicks) { //CPC(Cost Per Click: 클릭당단가 (1회 클릭당 비용)) = 지출액/링크클릭
+		if($inline_link_clicks > 0) 
+			return round($spend / $inline_link_clicks);
+
+		return 0;
+	}
+
+	public static function ctr($inline_link_clicks, $impression) { //CTR(Click Through Rate: 클릭율 (노출 대비 클릭한 비율)) = (링크클릭/노출수)*100
+		if($impression > 0) 
+			return round(($inline_link_clicks / $impression)*100, 2);
+
+		return 0;
+	}
+
+//	public static function sales($unique, $db_price) { //매출액 = CPA단가 * 유효 DB
+//		if($unique > 0) 
+//			return round($unique * $db_price);
+//		
+//		return 0;
+//	}
+
+//	public static function margin($sales, $spend, $shortterm) { //수익 = 매출액(CPA단가*유효 DB) - 지출액
+//		$shortterm_val =  "0.".$shortterm;
+//
+//		if($spend > 0){
+//			if($shortterm > 0){
+//				$result = $spend * $shortterm_val;//^ 뒤에 값이 있으면 수익 계산 다르게
+//			} 
+//			else{
+//				$result = $sales - $spend;
+//			}
+//		} 
+//		return round($result);
+//	}
+
+	public static function margin_ratio($margin, $sales) { //수익률 = (수익/매출액)*100
+		if($sales > 0) {
+			$result = ($margin / $sales)*100;
+			return round($result,2);
+		}
+
+		return 0;
+	}
+
+	public static function cpa($unique, $spend) { //CPA(Cost Per Action: DB단가(전환당 비용)) = 지출액/유효db
+		if($unique > 0){
+			$result = $spend / $unique;
+			return round($result);
+		}
+
+		return 0;
+	}
+
+	public static function cvr($unique, $inline_link_clicks) { //CVR(Conversion Rate:전환율 = (유효db / 링크클릭)*100
+		if($inline_link_clicks > 0) 
+			return round(($unique / $inline_link_clicks)*100, 2);
+
+		return 0;
+	}
+
+//	public static function cvc($spend, $inline_link_clicks) { //Conversion Cost 전환단가 = 지출액/클릭
+//		if($inline_link_clicks > 0) 
+//			return round($spend / $inline_link_clicks);
+//
+//		return 0;
+//	}
+
+}
+?>